In our latest episode, I had the privilege of conversing with 🇨🇦 Andrew Jenkins, the Founder and CEO of Volterra, and the author of "Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization"

Our theme was "Important Metrics to Measure Social Media Success."During this engaging discussion, we delved deep into the fundamental metrics that can transform your social media strategies. Andrew shared invaluable insights, emphasizing the significance of:-> Audience Engagement: Unpacking the secrets to capturing and retaining your audience's attention.-> Return on Investment (ROI): Navigating the complex landscape of ROI measurement in social media.-> Integration: Exploring the seamless integration of social media into your organization's larger strategy.Huge thanks to Andrew for his expertise, and to our audience for their incisive questions. Let's apply these key takeaways to elevate our social media game and drive remarkable results in our businesses.Andrew have taught Social Media Strategies for the Enterprise at the University of Toronto for nine years. He is the author of Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization.

He is also a former filmmaker who produced a documentary for the Toronto International Film Festival, the Melbourne and Sydney Film Festivals and toured with Lollapalooza.

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