IKEA tried to sell an inflatable couch twice and it didn’t work out either time. The furniture company has had a long history of success, but for some reason, this fill-your-own addition to their offerings deflated pretty quickly. So why did they make it and what were its biggest problems? Plus: Amazon is deep in drone trials and Shake Shack gets robotic.  Join our hosts Jon Weigell and Juliet Bennett, as they take you through our most interesting stories of the day. Grab the free Entrepreneurship Kit here https://clickhubspot.com/ent Follow us on social media: TikTok: https://www.tiktok.com/@thehustle.co Instagram: https://www.instagram.com/thehustledaily/ Thank You For Listening to The Hustle Daily Show. Don’t forget to hit Subscribe or Follow us on Apple Podcasts so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/  Plus! Your engagement matters to us. If you are a fan of the show, be sure to leave us a 5-Star Review on Apple Podcasts https://podcasts.apple.com/us/podcast/the-hustle-daily-show/id1606449047 (and share your favorite episodes with your friends, clients, and colleagues).