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How to Write Speeches
Podcast |
Flack Pack
Media Type |
audio
Categories Via RSS |
Business
Careers
Education
Government
Publication Date |
Jul 26, 2019
Episode Duration |
01:14:01

Writing a speech might be the biggest test you’ll ever face as a PR pro. It’s a task not suited for the rhetorically challenged. Thousands, if not hundreds of thousands, of speeches are given in the U.S. each year. But how many of them connect with their audience? Do they accomplish anything? Are you staring at a laptop right now, wringing your hands over a speechwriting assignment?

Robert sits down with Bob Lehrman and Eric Schnure to talk speechwriting, and about the new second edition of their book, “The Political Speechwriter’s Companion,” coming July 30th . They’ll share from the book some of their best tips for writing an effective speech, and stories about the speechwriting process that may leave you laughing out loud.

Lehrman was chief speechwriter to former Vice President Al Gore, while Schnure is founding partner of Washington, D.C.’s Humor Cabinet and has written speeches for Gore and led Executive Communications at GE.

Links:

1988 Flash Back: Read my lips, no new taxes

Guest: Robert Lehrman

Guest: Eric Schnure

Amazon: The Political Speechwriter’s Companion 2nd Edition

The History of the Press Release

Writing a speech might be the biggest test you’ll ever face as a PR pro. Robert sits down with Bob Lehrman and Eric Schnure to talk speechwriting, and about the new second edition of their book, “The Political Speechwriter’s Companion.”

Writing a speech might be the biggest test you’ll ever face as a PR pro. It’s a task not suited for the rhetorically challenged. Thousands, if not hundreds of thousands, of speeches are given in the U.S. each year. But how many of them connect with their audience? Do they accomplish anything? Are you staring at a laptop right now, wringing your hands over a speechwriting assignment?

Robert sits down with Bob Lehrman and Eric Schnure to talk speechwriting, and about the new second edition of their book, “The Political Speechwriter’s Companion,” coming July 30th . They’ll share from the book some of their best tips for writing an effective speech, and stories about the speechwriting process that may leave you laughing out loud.

Lehrman was chief speechwriter to former Vice President Al Gore, while Schnure is founding partner of Washington, D.C.’s Humor Cabinet and has written speeches for Gore and led Executive Communications at GE.

Links:

1988 Flash Back: Read my lips, no new taxes

Guest: Robert Lehrman

Guest: Eric Schnure

Amazon: The Political Speechwriter’s Companion 2nd Edition

The History of the Press Release

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