How do you successfully write and market in multiple genres if you're a multi-passionate creator? How do you manage a hybrid career across traditional and independent publishing? Wendy H. Jones talks about her varied writing career and her tips for book marketing.   In the intro, The HotSheet reports from Frankfurt Book Fair with positive news about Kobo audiobooks, why we need to embrace streaming and subscription, and the possibility that book contracts might include podcasts in the future. The new Amazon Author Central, author.amazon.com, is rolling out slowly. Google Play's increase in royalties to 70%. NaNoWriMo. My thoughts on Tim Ferriss's fantastic interview with Yuval Noah Harari, and I also mention Novacene by James Lovelock. Do you enjoy a senior, second chance, sweet romance? Check out A Summerfield Christmas Wedding from Penny Appleton (my Mum's 5th book!) Today’s show is sponsored by my wonderful patrons who support the podcast with a few dollars a month through patreon.com/thecreativepenn. Patrons get an extra Q&A show every month — bonus audio! — and also 10% off my courses. Thank you, Patrons! Wendy H. Jones is the award-winning and best-selling author of police procedural novels as well as inspirational non-fiction children's books and useful books for authors. Her latest book is Marketing Matters: Sell More Books. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * Thoughts on being a hybrid author * On the Scottish literary scene * When to say no to opportunities * Different strategies for marketing fiction vs. non-fiction * On Wendy’s book of motivational exercises based on NLP * How faith plays a part in Wendy’s literary life You can find Wendy H. Jones at WendyHJones.com and on Twitter @WendyHJones Transcript of Interview with Wendy H. Jones Joanna: Wendy H. Jones is the award-winning and best-selling author of police procedural novels as well as inspirational non-fiction children's books and useful books for authors. Her latest book is Marketing Matters: Sell More Books, which is something we all want to do. Welcome, Wendy. Wendy: Thank you for having me here. It's an absolute pleasure. Joanna: It's exciting to have you on the show. First up, tell us a bit more about you and how you got into writing. Wendy: This sounds awful. It sounds a bit by accident, but it wasn't by accident. I've always been a writer. I've always been a reader. I've read since I was three. I've read mysteries.