How can you use paid advertising as part of your book marketing strategy? How can you reach more readers and sell more books in the year ahead? Mark Dawson provides strategies and tips in this interview. In the intro, publishing trends for 2023 [Written Word Media]; Apple AI narration; ChatGPT into Bing [The Verge]; Comments on Audible [Brandon Sanderson, Audiblegate]; TikTok ban and problems [Reuters, Rolling Stone]; my Pilgrimage Kickstarter. Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at draft2digital.com/penn Mark Dawson is the award-winning USA Today best-selling author of the John Milton series and other thrillers, with over 6 million copies sold. He's also the co-founder of SelfPublishingFormula.com, with books, courses and events for indie authors who want to sell more books. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes * How advertising has changed in the past decade * The difference between paid advertising and other forms of marketing * Why building your mailing list can be your best free advertising option * Is it worth it to advertise a standalone book? * Different ways to monetize your brand to make ads profitable * What is the biggest mistake indie authors make with advertising? * The effect of Apple's privacy rules on Facebook ads * Using AI to create more and sell more You can find Mark at MarkJDawson.com and SelfPublishingFormula.com. Image generated by Joanna Penn on Midjourney. Transcript of Interview with Mark Dawson Joanna: Mark Dawson is the award-winning USA Today best-selling author of the John Milton series and other thriller...