Emily is a successful career and executive coach in Ohio, who has done well finding clients through word-of-mouth. But in order to expand her business she knows she has to up her online marketing game. The only catch? She is terrified of social media. On this episode of How To!, co-host Amanda Ripley brings in Suzy Wagner, president of Brand & Buzz. Suzy has some surprising advice for creating a social media strategy that cuts through the noise while being realistic and authentic to yourself. If you liked this episode, check out: “How To Beat Hackers at Their Own Game.” Do you wonder how best to use your time? Send us a note at howto@slate.com or leave us a voicemail at 646-495-4001 and we might have you on the show. If you enjoy this show, please consider signing up for Slate Plus. Slate Plus members get an ad-free experience across the network and exclusive content on many shows—you’ll also be supporting the work we do here on How To!. Sign up now at slate.com/howtoplus to help support our work. Learn more about your ad choices. Visit megaphone.fm/adchoices