Coaching has become a popular business for creators. Both Nathan and Barrett have used coaches and Barrett has coached others. It’s an appealing career track, but what should a coaching business look like in practice?

Throughout this episode, we talk about what a coaching business looks like, what you should be aiming to do as a coach, and how to grow it into a sustainable business.

Barrett has a ton of insight in this line of work, so we’re doing a deep dive to tease out the important pieces of starting a coaching business.

Main Takeaways

• A coach is paid to help you get better in very specific ways, such as avoiding weaknesses, understanding and enhancing your strengths, and helping you understand where you should be spending your time.
• The biggest mistake people make when starting a coaching business is thinking that a coaching certification equals coaching qualification.
• When starting out, you should choose a pricing model that feels comfortable to you.
• Don’t start a coaching business because you need money or because you’re trying to fulfill a need in your own life.

Links

• Co-Active Coaching: Changing Business, Transforming Lives by Henry Kimsey-House, Karen Kimsey-House, Phillip Sandahl, and Laura Whitworth
• The Future Belongs To Creators 058: A step-by-step guide to achieving your minimum viable income

Creator of the Day

• Ian Barnard

Resource of the Day

• Reboot Podcast

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