Using AppSumo to Save Marketing Costs

On this episode of Women Conquer Business, we dive into the world of AppSumo and its various tools and features for businesses.

A new AI writing tool, ChatGPT, is discussed along with concerns about plagiarism and the loss of personal writing style. The host also shares her personal experience with AppSumo, finding useful courses and tools such as MissingLettr and Social Bee. She also discusses Luna, a cold outreach sales program, and the benefits of owning a platform like Bonsai.

We cover the vetting process for AppSumo Select products and general recommendations for using discounted software and tools for supporting tasks rather than mission-critical ones.

Have you listened to our bonus episode? 2022 Word of the Year with Jen McFarland and Liz Zirk

Related post: How to Stop Blowing Your Budget Every Month (software costs add up — only buy what you need to support your goals)

Related episode: Shiny Object Syndrome: How to Stay Focused on Top Business Priorities (AppSumo can become a distraction if you let it)

Topics include:

• What is AppSumo?
• How AppSumo saves you money
• What to look for
• What NOT to buy
• 60-day money-back guarantee (Facebook Group we mention for research)
• Our favorite apps

Jen's AppSumo Deal: Ultimate Podcast Planning Checklist

I've used this $3 course as a list-building tool for the last year. As of May 2023, I've sold over 800 checklists, many of whom are on my email list.

I'm updating it to a full course, at which time the price will go up.

Depending on your industry, you might be able to sell templates, courses, or apps on AppSumo to bring attention to your brand.

Ultimate Podcast Planning Checklist

We offered this course on AppSumo and sold over 800 copies. 

Key Insights

I like AppSumo because I have saved a CAJILLION dollars. — Jen

It makes you think about your business differently. Is there another avenue for revenue I haven't explored? — Shelley

Show Notes

• [00:01:02] Saving on Marketing Costs with AppSumo
• [00:05:20] AI writing tool ChatGPT generates content
• [00:09:47] Ensure Effective Marketing with this Self-Assessment Checklist
• [00:12:31] Maximizing Marketing Budget with AppSumo Lifetime Deals
• [00:14:48] AppSumo: A Guide to Finding Reliable Software
• [00:22:45] Unlock AppSumo's Deals for Game-Changing Tools
• [00:24:55] Discover Affordable Website Tools and Courses Online
• [00:26:35] Maximize Efficiency with Ready-Made Templates
• [00:27:45] Ken Moo Lifetime Deals: Your Ultimate AppSumo Guide
• [00:32:01] Entrepreneurs, save time and money with AppSumo

Breaking Marketing News

Have the robots taken over?

Nope.

That doesn't mean you shouldn't hop on the ChatGPT craze. This conversational AI writing tool can help you escape the blank page. However, it won't make you an A+ student or an amazing expert — it still needs a human hand to provide helpful content for your customers.

I'll let ChatGPT explain itself:

ChatGPT is designed to generate responses to text prompts in a conversational style, making it well-suited for tasks such as chatbots, conversational agents, and dialogue systems. It can be used to generate responses to questions, carry out conversations, or provide helpful information in real-time.

Source:

• ChatGPT (free for now)

Software Review: Canva Docs

Canva adds AI writing and collaborative functionality.

Our Take: If you're already using Canva for your business, hop on Canva Docs. It will help you rapidly create eBooks and other documents while collaborating with your team. 

If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com

Inspirational Nugget

It’s disgraceful for adults to have only the knowledge in their notebooks. How long will you be compelled by the claims of another? Take charge and stake your own claim — something posterity will carry in its notebook.— SENECA, MORAL LETTERS, 33.7

It’s easier to quote and rely on the wise words of others.

It’s intimidating to venture out and express your own thoughts. Your experiences have value. You have accumulated wisdom. Share your stories.

What wisdom will you create today?

Connect with Us

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp