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How to Market Through a Recession - HBR Study
Publisher |
Emily Binder
Media Type |
audio
Categories Via RSS |
Business
Marketing
Technology
Publication Date |
Oct 26, 2020
Episode Duration |
00:03:25
How many times have you read that Procter & Gamble, Chevrolet, and Camel cigarettes flourished during the Great Depression because they advertised heavily? These are anecdotes, but there was little empirical data to support them. So HBR ran a one-year study. Find out how a multipronged business strategy is the best antidote to a recession.

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