Writing books is not a get rich quick scheme … but it can be a get rich slowly scheme, and provide a rewarding, creative life. In today's show, I discuss writing, publishing and book marketing with Dean Crawford. In the introduction, I talk about the ‘fake news' from the Publishers Association as reported on the Guardian about the downfall of ebooks and ‘screen fatigue.' I quote from The Hotsheet, a great resource for authors, but you can also see a similar riposte on digital-reader.com/2017/05/01/no-cnn-ebook-sales-not-plunged-nearly-20/">The Digital Reader. Whenever you see these stories, remember they only report books with ISBNs – so most indie ebook sales are not included, and neither are Kindle Unlimited page reads. Forbes reported 66.1% of adults in China used their phones to read in 2016. I read on my phone a lot, so this is no surprise, but it does give some indication of how digital is growing. I also talked about my 2016-2017 financial year and I'll blog those results in the coming weeks. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Dean Crawford is the international bestselling author of the “Warner and Lopez” action adventure thriller series as well as the sci-fi “Atlantia” series and other standalone novels. He has a non-fiction book out, Blockbuster: How to write $1million from an author who has actually done it. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * On Dean's long publishing journey and the split between his trad author income and indie author income * Whether Dean is happier being indie * How to recognize the genre you're writing in * On whether Dean writes to market * Ways to come up with a compelling hook line for your book * Keeping the creative well filled * What marketing is working for Dean and what he plans to do next