Does intellectual property help your brand differentiate? How can you use IP to extend your brand? Kipp and Kieran dive deep into the world of IP and tap into all the opportunities that will take your brand to the next level. Listen for how you can use your IP to make creative strategies for your brand, what it takes to leverage your IP, category creation for IP, and more! Links Mentioned: Tweet from Zach Weinberg https://twitter.com/zachweinberg/status/1559171487394824194?s=21&t=LIxZx-AkA_9CR379eW0ckA Tweet from Sam Bankman-Fried https://twitter.com/sbf_ftx/status/1558761957825593345?s=21&t=LIxZx-AkA_9CR379eW0ckA Nouns NFT https://nouns.wtf/  Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.