In this episode, Hemant Varshney joins me to discuss client retention; what it is, why it’s important, and tips to help you create an environment that fosters a growing client relationship. For over 14 years, Hemant has played a pivotal role in all aspects of digital marketing. Starting out as a media manager, he continued on to become a consultant, Head of Growth, and executive at a hyper-growth agency, managing a team of 30+. Outside of work, Hemant loves to travel and has been to more than 45 countries (and counting). Hemant gives listeners actionable tips on: [2:00] Why client retention is important [4:30] The different categories for retention  [6:45] Being open and available to receiving feedback [8:40] The client retention processes Hemant has in place  [12:30] Signs a client isn’t a good fit [15:30] Prioritizing client and team communication [19:20] Getting to know clients on a personal level [22:15] Building out your client experience  [24:25] Creating systems for feedback [26:15] Hemant’s book recommendation [30:05] One key takeaway to implement right away Resources mentioned in this episode: Principles by Ray Dalio Connect with Hemant here: www.instagram.com/digicom.io www.twitter.com/digicom_io https://www.linkedin.com/in/hvarshney/ www.Digicom.io Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com