If you're working as a freelance writer and want to earn a full-time wage, I recommend copywriting. Copywriting is essentially writing words that sell products and services. It's a great discipline to help you figure out how to condense your ideas into articles, e-mails, and stories that you will publish online. In this episode of the podcast, I chat with Aly Goulet. She specializes in the B2B and SaaS industries. She talks about the importance of side projects and how and why she is building a WordPress app. This project might seem like it's got nothing to do with copywriting, but Aly explains how she will use it to help develop her copywriting business.

In this episode, we discuss:

• How to start a career as a freelance writer with no experience
• How to find your first client as a copywriter
• Setting your hourly rate
• Is it ever ok to write for free?
• Tips for copywriters to increase their rates
• What makes good email copy
• Getting started with an email campaign 
• Sending cold pitches to clients

Resources:

• Everybody Writes by Ann Handley.
• David Ogilvy
• Breakthrough Advertising by Eugene Schwartz
• Problogger
• Upwork
• The Copywriter Club
• Copy on Cue
• Freelancingflow

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