In this episode, Thiago de Carvalho joins me to talk about designing your marketing materials that speak to your ideal client. Thiago de Carvalho is an award-winning creative specialist with over 20+ years of experience leading user experiences and visual engagement campaigns on the publisher, agency, and client sides. He has delivered major marketing campaigns for brands like Coca-Cola, Samsung, and Red Bull by translating business needs into effective design solutions. After successfully exiting both a digital agency and an advertising publication he founded, he launched Deer Designer - a premium on-demand design service that helps anyone in need of design work by giving them a professional team to do all their design work for a flat monthly fee. Thiago gives listeners actionable tips on: [0:00] Intro [1:10] Why DIY design always work [6:50] The difference between DIY and a design team [9:50] Learning from failure and the importance of revisions [14:15] Handling when clients ask for a revision you may not agree with [19:55] How does focusing your design on your client and your process of work happen [22:35] What can erode trust with a client  [24:50] Example of design gone wrong [29:15] The misconception of more is better, especially with writing [34:50] Thiago’s book review [39:50] One big takeaway from this episode  Resources mentioned in this episode: Buy Back Your Time by Dan Martell Connect with Thiago here: https://www.linkedin.com/in/michellekop/ https://level28media.com/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com