Please login or sign up to post and edit reviews.
How to Create Legendary Content That Builds Your Business
Podcast |
The Digital Entrepreneur
Publisher |
Rainmaker.FM
Media Type |
audio
Podknife tags |
Business, 
Careers, 
Interview, 
Management & Marketing
Categories Via RSS |
Business, 
Business News, 
Careers, 
Education, 
Management & Marketing, 
Training
Publication Date |
Sep 03, 2015
Episode Duration |
00:32:52
“Storytelling” and “empathy” have become business buzzwords, which is either hilarious or sad depending on your perspective. These two words, however, are at the root of what it means to be a human being. And yes, these two words are also the key to effective marketing of any kind. When you add in a strongly... Listen to episode
“Storytelling” and “empathy” have become business buzzwords, which is either hilarious or sad depending on your perspective. These two words, however, are at the root of what it means to be a human being. And yes, these two words are also the key to effective marketing of any kind. When you add in a strongly... Listen to episode
053.png" alt="How to Create Legendary Content That Builds Your Business">

“Storytelling” and “empathy” have become business buzzwords, which is either hilarious or sad depending on your perspective. These two words, however, are at the root of what it means to be a human being.

Rainmaker.FM is Brought to You Bylogo.png" alt="WP Engine">

Discover why more than 80,000 companies in 135 countries choose WP Engine for managed WordPress hosting.

Start getting more from your site today!

And yes, these two words are also the key to effective marketing of any kind. When you add in a strongly integrated mix of content and the right products and services, you’ve got an amazing business.

Bryan Eisenberg joins us today to discuss the principles from his book Buyer Legends (co-written with his brother Jeffrey Eisenberg and Anthony Garcia). In short, we’re talking about stories told from the point of view of your customers; because your brand isn t what you say it is … it’s what your customers say it is.

In this 33-minute episode Bryan Eisenberg and I discuss:

  • Why you re telling a story whether you re trying to or not
  • How the 80/20 Rule applies to your online marketing
  • Why understanding the buyer s journey is critical
  • How to switch to your customer s perspective
  • Why you need to combine art and data to succeed

Listen to The Digital Entrepreneur below ...

053.mp3" class="button button-rss"> Download MP3 Subscribe by RSS Subscribe in iTunes

The Show Notes

This episode currently has no reviews.

Submit Review
This episode could use a review!

This episode could use a review! Have anything to say about it? Share your thoughts using the button below.

Submit Review