Podknife - How to Create Immersive Player Experiences with Real-Time Data by The Data Economy

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How to Create Immersive Player Experiences with Real-Time Data

Podcast |: The Data Economy
Publisher |: Redis
Media Type |: audio
Podknife tags |: Business,; Data Science,; Interview,; Technology
Categories Via RSS |: Business,; Technology
Publication Date |: Mar 22, 2022
Episode Duration |: 00:41:55

Farah Ali, VP of Technology Growth Strategy at Electronic Arts, is responsible for creating world-class, immersive player experiences for 500 million global users. In this episode, Farah explains how her team uses petabytes of data to build a more competitive gaming experience. She shares how data drives personalization at scale, improves game quality, creates new worlds, and cultivates realism.

Watch the video version of The Data Economy at redis.com/thedataeconomy

Produced by Eric Johnson from Lightningpod.fm

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