When you’re building a business around your expertise, or as I call it “The Business of You”, it’s important that every piece of content you put out for your audience, clearly reflects your area of expertise. 

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In this episode, I share a few ways you can create content your community will love! Tune in to find out how you can ensure that not only will your content be extremely valuable to your audience, but how you can also ensure it’s evergreen and will continue to help them well into the future. 

Episode Timestamps

• [02:41] -  Why your one of your main focuses as an entrepreneur should be to always become somebody’s favorite
• [04:50] - People consume content in different ways, ensure that you’re providing different formats to suit everyone in your community 
• [05:08] - How easy it is to repurpose content
• [06:06] - The importance of being consistent with your content creation and publishing

Essential Learning Points From This Episode

• At the very core of every successful entrepreneur is the ability to solve people’s problems
• Keep note of questions that your audience ask you time and time again, and answer them through pieces of content 
• If you’re not repurposing content already, you need to! 
• Consistency is key if you want to be seen by your audience

Important Links & Mentions From This Episode 

• Join the 2021 Youpreneur Incubator Coaching & Mastermind
• Join the Profitable Personal Brand Entrepreneurs Group 
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive
• Download your FREE copy of the Personal Branding Roadmap

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