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Create a Successful Business Blog
Podcast |
Women Conquer Business
Publisher |
Jen McFarland
Media Type |
audio
Podknife tags |
Business, 
Entrepreneurship, 
Management & Marketing
Categories Via RSS |
Business, 
Entrepreneurship, 
Management, 
Marketing
Publication Date |
Jun 17, 2022
Episode Duration |
01:03:32

When creating content for your business, you have so many choices: podcasting, videos, social... it's easy to forget about blogs. Don't snooze on this content powerhouse.

How to Create a Successful Blog for Your Business

When creating content for your business, you have so many choices: podcasting, videos, email marketing... it's easy to forget about blogs.

We'll talk about how to create a successful blog for your business, including finding the right blog service (or hosting it on your own website), how to find topics that appeal to your customers and the essentials you need to include in each blog post.

Why blog in 2022?

  • Search engines still like words the most
  • Blogs aren’t going anywhere
  • “Blogging” as a profession is increasingly difficult - not quick money; blogging for business (like any content strategy) is the long game
  • Alternative Blogging Platforms
  • Gives you a chance to test out your voice/writing style/topics, find an audience

Great place to start if you don’t have a website

Best blogging website platforms

Finding topics

  • Make a list of your expertise, in granular detail
  • What questions do you answer?
  • Answer the Public / Google related questions
  • Testimonials
  • Customer questions
  • Research, research, research

Blog post essentials

  • Headlines and hooks
  • Images
  • Subheads
  • Embeds (video, Twitter, etc.)
  • Call to Action

Promote and share your blog

  • Social media
  • Newsletter

Words of Wisdom

The key to writing a good headline is to use something called power words and power words are different types of words that elicit different emotions around taking action and doing different things. When you're writing a blog post, you really want somebody to click on it and read it. That's the most important thing. — Jen
Blogging is another avenue to bring new people into your realm. I'm always getting people who are brand new, who are finding my blog, liking it, following it, and reading it every week. There are certain topics that they like and then you can also look at your statistics. What articles are the most prevalent? Who's looking at what the most? Then you double down on that content. — Shelley

Can't-Miss Resources

💌 Marketing Missive: Weekly Marketing Insights

Livecast Life Workbook Guide

Breaking News

Ahrefs releases Yep search engine (

When creating content for your business website, you have so many choices: podcasting, videos, email marketing... it’s easy to forget about blogs. We’ll talk about how to create a successful blog for your business, including finding the right blog service (or hosting it on your own website), how to find topics that appeal to your customers and the essentials you need to include in each blog post.STAY CONNECTED: 🌍See Jen’s website: https://www.womenconquerbiz.com 🌍Jen’s courses: https://epiphanycourses.com🎙️Listen to the podcast: https://plnk.to/womenconquerbusiness 💼Follow Jen on LinkedIn: https://linkedin.com/in/jensmcfarland 🌍See Shelley’s website: https://www.livecast.life/💼Follow Shelley on LinkedIn: https://www.linkedin.com/in/shelleycarney/ BREAKING NEWS: Ahrefs releases Yep search engine (https://yep.com/) (in beta)Yep uses a 90/10 profit share business model where 90% of advertising profits are paid directly to creators.Claims offer an unbiased, private search experience that rewards and compensates the makers behind the content. More info: https://searchengineland.com/yep-search-engine-385613 PRESENTATION/TRAINING: BLOG FOR YOUR BUSINESSWhy blog in 2022?Search engines still like words the mostBlogs aren’t going anywhere“Blogging” as a profession is increasingly difficult - not quick money; blogging for business (like any content strategy) is the long gameAlternative Blogging PlatformsGives you a chance to test out your voice/writing style/topics, find an audienceGreat place to start if you don’t have a websiteMedium: https://medium.com/creators NewsBreak Originals: https://creators.newsbreak.com/creators Vocal: https://vocal.media/ Best blogging website platformsWordPress: https://wordpress.orgGhost: https://ghost.org Squarespace: https://squarespace.com Finding topicsMake a list of your expertise, in granular detailWhat questions do you answer?Answer the Public / Google related questionsTestimonialsCustomer questionsResearch, research, researchBlog post essentialsHeadlines and hooksImagesSubheadsEmbeds (video, Twitter, etc.)Call to ActionPromote and share your blogSocial mediaNewsletterLEARN MORE:Subscribe to the Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter Free Livecast Life workbook download at http://guide.livecast.life WORDS OF WISDOM: The key to writing a good headline is to use something called power words and power words are different types of words that elicit different emotions around taking action and doing different things. When you’re writing a blog post, you really want somebody to click on it and read it. That’s the most important thing. — Jen Blogging is another avenue to bring new people into your realm. I’m always getting people who are brand new, who are finding my blog, liking it, following it, and reading it every week. There are certain topics that they like and then you can also look at your statistics. What articles are the most prevalent? Who’s looking at what the most? Then you double down on that content. — Shelley CHAPTERS: 00:00:00 Countdown music and intro00:01:49 Personal news: Concussion therapy graduation and Shelley’s mom coming home00:03:46 New courses from Jen and Shelley00:06:04 Ahrefs releases Yep search engine (https://yep.com/) (in beta)00:09:25 Why blog in 2022?00:17:15 Alternative Blogging Platforms00:21:46 Best blogging website platforms00:31:40 Finding topics for your blog00:42:25 Blog post essentials00:56:34 Promote and share your blog00:58:20 Rediscovering how amazing Repurpose.io really is00:59:00 Google Slides animation feature01:00:28 Ask for help - we’re here for you!#business #blogforbeginners #blogideas

When creating content for your business, you have so many choices: podcasting, videos, social... it's easy to forget about blogs. Don't snooze on this content powerhouse.

How to Create a Successful Blog for Your Business

When creating content for your business, you have so many choices: podcasting, videos, email marketing... it's easy to forget about blogs.

We'll talk about how to create a successful blog for your business, including finding the right blog service (or hosting it on your own website), how to find topics that appeal to your customers and the essentials you need to include in each blog post.

Why blog in 2022?

  • Search engines still like words the most
  • Blogs aren’t going anywhere
  • “Blogging” as a profession is increasingly difficult - not quick money; blogging for business (like any content strategy) is the long game
  • Alternative Blogging Platforms
  • Gives you a chance to test out your voice/writing style/topics, find an audience

Great place to start if you don’t have a website

Best blogging website platforms

Finding topics

  • Make a list of your expertise, in granular detail
  • What questions do you answer?
  • Answer the Public / Google related questions
  • Testimonials
  • Customer questions
  • Research, research, research

Blog post essentials

  • Headlines and hooks
  • Images
  • Subheads
  • Embeds (video, Twitter, etc.)
  • Call to Action

Promote and share your blog

  • Social media
  • Newsletter

Words of Wisdom

The key to writing a good headline is to use something called power words and power words are different types of words that elicit different emotions around taking action and doing different things. When you're writing a blog post, you really want somebody to click on it and read it. That's the most important thing. — Jen
Blogging is another avenue to bring new people into your realm. I'm always getting people who are brand new, who are finding my blog, liking it, following it, and reading it every week. There are certain topics that they like and then you can also look at your statistics. What articles are the most prevalent? Who's looking at what the most? Then you double down on that content. — Shelley

Can't-Miss Resources

💌 Marketing Missive: Weekly Marketing Insights

Livecast Life Workbook Guide

Breaking News

Ahrefs releases Yep search engine (https://yep.com/) (in beta)

  • Yep uses a 90/10 profit share business model where 90% of advertising profits are paid directly to creators.
  • Claims to offer an unbiased, private search experience that rewards and compensates the makers behind the content.
  • More info: https://searchengineland.com/yep-search-engine-385613

Tweaks of the Week

  • Repurpose.io is a dream for automation
  • Google Slides animation feature adds fun to your brand

Inspirational Nugget

“Don’t be ashamed of needing help. You have a duty to fulfill just like a soldier on the wall of battle. So what if you are injured and can’t climb up without another soldier’s help?” —Marcus Aurelius, Meditations, 7.7

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