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How to be ready for an uncertain future - with author Margaret Heffernan - Publication Date |
- May 27, 2020
- Episode Duration |
- 00:34:47
Businesswoman and author Margaret Heffernan writes about leadership and strategic thinking. Her latest book Uncharted: How to Map the Future is about the pitfalls of forecasting. In it she argues that societies and businesses should develop a better kind of readiness that doesn't rely on the false sense of security such forecasts bring. Published in February, the book eerily foretold the current crisis, using historic pandemics as an example of how difficult it is to predict the outcome of complex events.
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