In a world full of distractions, how do we make our books unskippable?  We are more distracted than ever, but once we find content we love, we binge it and become dedicated fans, so how do we become one of those trusted voices? I discuss this and more in today's episode with Jim Kukral.  In the intro, The Hotsheet discusses the purchase of Barnes and Noble by the activist hedge fund, Elliott Management, the same company that owns Waterstones in the UK, and gives some thoughts on the possible disruption ahead. Plus, Penguin Random House buys the publishing assets of bankrupt F&W Media which includes Writers Digest imprint [Publishing Perspectives]. In the futurist segment, check out the Zuckerberg deep fake, and I also recommend Sleepwalkers Podcast if you want to get a glimpse of coming technologies. Plus, on a personal note, why I am stopping my YouTube channel, and why my Mum's Penny Appleton sweet romance books are going into KU. Today's show is sponsored by IngramSpark, who I use to print and distribute my print-on-demand books to 39,000 retailers including independent bookstores, schools and universities, libraries and more. It's your content – do more with it through IngramSpark.com. kukral.jpg">Jim Kukral is the author of 14 non-fiction books, an international professional speaker consultant and co-host of the Sell More Book Show podcast. His latest book is Your Journey to Becoming Unskippable in Your Business, Life, and Career. You can listen above or on iTunes or your favorite podcast app, read the notes and links below. Here are the highlights and full transcript below. Show Notes * How being elected to public office changed Jim’s mindset * On how readers are seeking honesty and transparency from authors * How do you get someone to pay attention to you in such a complex world? * What else makes an author unskippable? * The rise of audio as technology improves * The value of a non-fiction book in a business ecosystem You can find Jim Kukral at JimKukral.com and on Twitter @JimKukral Transcript of Interview with Jim Kukral Joanna: Hi everyone. I'm Joanna Penn from TheCreativePenn.com. And today I'm back with Jim Kukral. Hi Jim. Jim: Hey, how you doing Joanna. Joanna: I'm good. Just a little introduction. Jim Kukral is the author of 14 non-fiction books, an international professional speaker consultant and co-host of the Sell More Book Show podcast.