Why is being prolific so important for long-term success as a writer? And how can you develop your own creative process so you can be more prolific? I discuss these topics and more with Bec Evans from Prolifiko in today's interview. In the intro, I talk about exciting news out of Frankfurt Book Fair as Apple tells publishers to “be ready” as it prepares to roll out its new audiobook platform [The Bookseller]. Frankfurt's first audiobook conference also included a discussion on smart speakers, streaming and subscription models [Publishing Perspectives]. Plus, Kobo has expanded audio support to CarPlay [Engadget]. Plus, having fun with creativity through flash fiction, my own audio coaching, and giggling about Banksy's shredded artwork. Let's not take ourselves so seriously! Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Bec Evans is a writer, a startup founder and an ex-bookseller with a career in publishing and running a writing retreat center. She co-founded Prolifiko, a digital coach for writing that helps people who want to write, start, and finish their projects. You can listen above or on iTunes or Stitcher or your favorite podcatcher, watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * Seeing patterns of behaviour in writers * Why being prolific does not equal poor quality * How being a prolific writer serves improving your writing skill * The benefits of prolificacy for creating a large back list * Practical tips for being more prolific * The importance of systems, support and place when creating a writing habit * Mindset issues around being prolific * Why writing is like physical fitness * Finding what works for you to form a writing habit, rather than following others’ rules which might not fit You can find Bec Evans at Prolifiko.com and on Twitter @beprolifiko Transcript of Interview with Bec Evans Joanna: Hi, everyone. I'm Joanna Penn from TheCreativePenn.com, and today I'm here with Bec Evans. Hi, Bec. Bec: Hi, Joanna. Joanna: It's great to have you on the show. Just a little introduction. Bec is a writer,