Please login or sign up to post and edit reviews.
How Strong Branding Moves Clients Through the Marketing Funnel with Erin Andrea Craske
Publisher |
Legal Talk Network
Media Type |
audio
Categories Via RSS |
Education
Publication Date |
May 07, 2024
Episode Duration |
00:38:47
In this episode, Erin Andrea Craske joins me to discuss the critical aspects of branding, emphasizing the common pitfalls businesses face in their branding strategies. She highlights the lack of engaging branding within the legal industry as a prime example of widespread branding issues. Erin stresses the importance of understanding that regardless of the industry, whether B2B or B2C, the target audience consists of humans, and emotional connection is key to effective branding.  She argues that many companies fail to convert potential clients into actual clients because they overlook the emotional and psychological factors that influence decision-making. The conversation also covers the significance of targeting specific customer segments and the necessity of imbuing brands with emotional value to differentiate them from competitors.  Erin Andrea Craske, an award-winning strategist, boasts a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified executive transformation coach. Leveraging 16 years of leadership, she empowers conscious business rebels to succeed and create positive impacts. Erin gives listeners actionable tips on: 0:00 Intro 03:29 The core of branding - getting people to make the decision in the way we want them to when it comes down to the right time 05:16 How to move people through the decision process rather than assume action 11:14 The money drain on acquisition/awareness when you're not using a strategy 14:55 Adding the emotional piece into consideration to really speak to clients 18:07 The bottom of the funnel, emotionally 22:33 Taking your overthinking out of the brand and focusing on your potential client/customer 23:45 Lead with the questions you most get from your clients 26:44 Book Review 34:24 One big takeaway Resources mentioned in this episode: The Art of Happiness by The Dalai Lama Connect with Erin here: https://linktr.ee/eacraske https://www.erinandreacraske.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 
In this episode, Erin Andrea Craske joins me to discuss the critical aspects of branding, emphasizing the common pitfalls businesses face in their branding strategies. She highlights the lack of engaging branding within the legal industry as a prime example of widespread branding issues. Erin stresses the importance of understanding that regardless of the industry, whether B2B or B2C, the target audience consists of humans, and emotional connection is key to effective branding.  She argues that many companies fail to convert potential clients into actual clients because they overlook the emotional and psychological factors that influence decision-making. The conversation also covers the significance of targeting specific customer segments and the necessity of imbuing brands with emotional value to differentiate them from competitors.  Erin Andrea Craske, an award-winning strategist, boasts a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified executive transformation coach. Leveraging 16 years of leadership, she empowers conscious business rebels to succeed and create positive impacts. Erin gives listeners actionable tips on: 0:00 Intro 03:29 The core of branding - getting people to make the decision in the way we want them to when it comes down to the right time 05:16 How to move people through the decision process rather than assume action 11:14 The money drain on acquisition/awareness when you're not using a strategy 14:55 Adding the emotional piece into consideration to really speak to clients 18:07 The bottom of the funnel, emotionally 22:33 Taking your overthinking out of the brand and focusing on your potential client/customer 23:45 Lead with the questions you most get from your clients 26:44 Book Review 34:24 One big takeaway Resources mentioned in this episode: The Art of Happiness by The Dalai Lama Connect with Erin here: https://linktr.ee/eacraske https://www.erinandreacraske.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, Erin Andrea Craske joins me to discuss the critical aspects of branding, emphasizing the common pitfalls businesses face in their branding strategies.

She highlights the lack of engaging branding within the legal industry as a prime example of widespread branding issues. Erin stresses the importance of understanding that regardless of the industry, whether B2B or B2C, the target audience consists of humans, and emotional connection is key to effective branding. 

She argues that many companies fail to convert potential clients into actual clients because they overlook the emotional and psychological factors that influence decision-making. The conversation also covers the significance of targeting specific customer segments and the necessity of imbuing brands with emotional value to differentiate them from competitors. 

Erin Andrea Craske, an award-winning strategist, boasts a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified executive transformation coach. Leveraging 16 years of leadership, she empowers conscious business rebels to succeed and create positive impacts.

Erin gives listeners actionable tips on:

  • 0:00 Intro
  • 03:29 The core of branding - getting people to make the decision in the way we want them to when it comes down to the right time
  • 05:16 How to move people through the decision process rather than assume action
  • 11:14 The money drain on acquisition/awareness when you're not using a strategy
  • 14:55 Adding the emotional piece into consideration to really speak to clients
  • 18:07 The bottom of the funnel, emotionally
  • 22:33 Taking your overthinking out of the brand and focusing on your potential client/customer
  • 23:45 Lead with the questions you most get from your clients
  • 26:44 Book Review
  • 34:24 One big takeaway

Resources mentioned in this episode:

  • Mb-oSTbCEFr4LKgkRo.mu3YpF56nVTn-mDaEm7HEi6fxq7epq_Bp7ltS33xeqE&dib_tag=se&keywords=the+art+of+happiness+dalai+lama&qid=1709663673&sprefix=the+art+of+hap%2Caps%2C498&sr=8-1">The Art of Happiness by The Dalai Lama

Connect with Erin here:

Connect with me

This episode currently has no reviews.

Submit Review
This episode could use a review!

This episode could use a review! Have anything to say about it? Share your thoughts using the button below.

Submit Review