People are spending loads of cash on events. In addition, lots of folks are even making trips out of specific events like the Olympics or Taylor Swift concerts. This sports and music tourism industry is gaining momentum among Millennials and Gen Z, so much that it’s heading for profits in the trillions. So, how did we get here? Plus: Elon Musk continues an OpenAI lawsuit and Mars Inc. looks to acquire another snack giant. Join our hosts Jon Weigell and Sara Friedman, as they take you through our most interesting stories of the day. Grab the free Entrepreneurship Kit here https://clickhubspot.com/ent Follow us on social media: TikTok: https://www.tiktok.com/@thehustle.co Instagram: https://www.instagram.com/thehustledaily/ Thank You For Listening to The Hustle Daily Show. Don’t forget to hit Subscribe or Follow us on Apple Podcasts so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/  Plus! Your engagement matters to us. If you are a fan of the show, be sure to leave us a 5-Star Review on Apple Podcasts https://podcasts.apple.com/us/podcast/the-hustle-daily-show/id1606449047 (and share your favorite episodes with your friends, clients, and colleagues).