Podknife - How Lianna Patch Reinvented Her Copywriting Business by Open Threads

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How Lianna Patch Reinvented Her Copywriting Business

Podcast |: Open Threads
Publisher |: Brian Casel
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Interview,; Product Development,; Startups
Categories Via RSS |: Business,; Entrepreneurship,; Technology
Publication Date |: Apr 03, 2024
Episode Duration |: 00:32:03

Lianna Patch wasn’t thrilled with the work she was doing, who she was doing it for, and the lack of fun she was having as a professional copywriter. So she changed everything and relaunched her Punchline Copy business with a focus on comedic copy.

Brian and Lianna’s conversation was recorded on December 13th, 2023.

Brian's update was recorded on March 8th, 2024.

(00:00) - How Lianna Patch Reinvented Her Copywriting Business
(03:34) - The evolution of Pubchline copy
(08:48) - Lianna's main client base
(10:12) - How to be an ideal client
(12:49) - How Lianna structures her business
(17:30) - Offering productized services
(21:31) - ..And larger projects?
(22:35) - 2024's roadmap
(26:34) - Moving from consulting to "passive" revenue

Brian's Product StudioMy product studio, Instrumental Products, is where I partner with SaaS companies, creators, and founders to take product ideas from concept to launched. Got something to ship? Let's talk!

Brian's YouTube channelSubscribe to my YouTube channel where I'm building products and showing the process.

Brian's NewsletterSubscribe to my newsletter where I send my best ideas and stories from working on products.

This Podcast on YouTubeThis podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

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