Podknife - How Holding Company Media Networks Stack Up, According to Forrester by Yeah, That's Probably an Ad

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How Holding Company Media Networks Stack Up, According to Forrester

Podcast |: Yeah, That's Probably an Ad
Publisher |: Adweek
Media Type |: audio
Podknife tags |: Advertising,; Business,; Creativity,; Design,; Interview,; Management & Marketing,; Media,; Technology
Categories Via RSS |: Business,; Marketing
Publication Date |: Jul 13, 2022
Episode Duration |: 00:22:21

Today Forrester Research published a report assessing the strengths and weaknesses of seven holding company media networks. The objective assessment is a CMO's guide to choosing a media agency partner. Olivia Morley, senior agencies reporter at Adweek sat down with Jay Pattisall, principal analyst at Forrester, to talk about what industry trends emerged during the evaluation. In this episode, Pattisall shares his take on which media networks are the best fit for which brand types, and Omnicom Media Group and Dentsu Media executives join as guests to discuss the report findings.

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