#1239 In business, different is sometimes better than better. Keith Hayden, is a prime example of this. He is an author and is doing incredibly unique things online to promote his fiction book. Keith has come up with a fantastic audiovisual "book experience" that breaks his novel down into bite-sized chunks for social media. But how should he go about getting more eyeballs on his content? We talk about building word-of-mouth, which is vital for any book release. We also discuss Keith creating these “book experiences” for other authors as a side gig. The inspiration for a lot of what Keith is doing is the sense of belonging he felt when he was military. He wants to recreate that for his superfans, which is very smart. This is an inspiring chat for all of us looking to build loyal, targeted audiences. Show notes and more at SmartPassiveIncome.com/ap1239.

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