#1233 A mistake many entrepreneurs make is to undercharge for their products. We want to help as many people as possible, if we don’t charge our worth we’ll never land on a sustainable business model. I’m chatting with Aneliya Manolova and Pierre Debraux today. They run Sci-Sport.com, where they provide clear and objective information about sports and exercise science. They have the PhDs to back them up but are afraid to start charging. I felt the same way when I first started selling and I walk them through a few thought experiments to figure out the best pricing strategy for them. We look at how the perception of value would change and the kind of clients they’d attract at different price points. I also help them see their offering in the larger context of what their target audience members are buying to get similar results. Lots of takeaways today. Enjoy! Show notes and more at SmartPassiveIncome.com/ap1233.

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