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How brands can prepare for the impact of purpose (Ep. 199)
Publisher |
PRovoke Media
Media Type |
audio
Categories Via RSS |
Business
Business News
Marketing
News
Publication Date |
Jan 03, 2020
Episode Duration |
00:29:24

Jenny Scott is one of the founding partners of Apella Advisors, the strategic communications consultancy launched in London in April this year. Scott, who was executive director of communications at the Bank of England and a previous BBC Politics Show presenter, joins Maja Pawinska Sims in the Echo Chamber to talk about the agency's first report on how brands can prepare for the impact of "the swing of the corporate pendulum" towards purpose after years of focus on short-term maximisation of profits. 

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