Podknife - How a 90-Year-Old Global Brand Discovered Their EVP, with Allison Kruse of Baxter International by Employer Branding Podcast

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How a 90-Year-Old Global Brand Discovered Their EVP, with Allison Kruse of Baxter International

Podcast |: Employer Branding Podcast
Publisher |: Jorgen Sundberg
Media Type |: audio
Podknife tags |: Brand Development,; Business,; Human Resources,; Interview,; Management & Marketing,; Workplace
Categories Via RSS |: Business
Publication Date |: Mar 23, 2022
Episode Duration |: 00:26:11

We learn what kind of research went into developing and articulating an EVP for a 90-year-old global brand, and what metrics they look at to see how it’s working. Allison Kruse is the Head of Global Employer Brand at Baxter International. Allison Kruse on LinkedIn: https://www.linkedin.com/in/allisonkruse/ Careers at Baxter: https://jobs.baxter.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

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