Throughout history, American presidents have had to communicate – with voters on the campaign trail and constituents once elected to office. Some have been better at it than others.

In a special President’s Day Weekend episode of the Flack Pack, we hear from Laura Petrolino, a communicator with a bent for history, about the PR lessons to be learned from 16, Abraham Lincoln.

George Washington taught us to always tell the truth, although there remains some question about his sincerity given the cherry tree episode. But this week, Petrolino tells us it is Lincoln’s lessons that go to the core of what we call the public relations.

Also, Jessica catches up with a Capitol Hill comms director to discuss his experience messaging three government shutdowns in two years; the Pack delivers a singing telegram; and Honest Abe makes a Buzzer Beater cameo as a Lego mini-figure!

Links:

publishers-subscription-revenue.php">Apple goes for the jugular with subscription revenue deal

President Trump installed a new golf simulator at the White House, report says

Reddit gets $150 million investment; users posting memes to mock the deal

Journalism isn’t dying. It’s returning to its roots.

Summer Johnson

President Trump signs deal to avoid government shutdown

Guest: Amanda Holdsworth

Elizabeth Warren makes unannounced appearance at Native American luncheon in Washington

Why doesn’t President Trump have a pet?

Those wild star cameos in “Lego Movie 2” explained

Guest: Ben Williamson

Four communications lessons from Abraham Lincoln

Amazon: Mr. Lincoln’s T-Mails

Guest: Laura Petrolino

SpinSucks.com

Fyre Festival to fashion week, how do Instagram influencers make so much money?

New York Fashion Week 2019