Podknife - Holding groups vs independents; World's best marketing campaigns (Ep. 80) by The PRovoke Media Podcast

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Holding groups vs independents; World's best marketing campaigns (Ep. 80)

Podcast |: The PRovoke Media Podcast
Publisher |: PRovoke Media
Media Type |: audio
Podknife tags |: Business,; Communication,; Interview,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: May 18, 2017
Episode Duration |: 01:14:47

Two guests for the latest Echo Chamber episode. WE Communications international president Alan VanderMolen drops by to discuss holding groups vs independent networks, why Amazon's Alexa is 'homicide on brands' and the rise of management consultancies in the marketing communications world. Then WARC head of content David Tiltman visits the show to explore lessons from the WARC100 annual ranking of the world's top marketing campaigns — including the resurgence of TV, moment-based marketing, consumer participation and purpose vs sales, amid a recent spate of high-profile advertising missteps.

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