We've partnered with Real Chemistry— formerly W2O — on a new series Healthy Bites. In each episode, we will have a quick chat with a healthcare expert to provide a digestible "what you should know" to help the industry stay ahead of the rapidly changing healthcare public relations and communications landscape. We are launching the series with Emily Poe, group president of integrated communications at Real Chemistry, who talks to PRovoke Media executive editor Aarti Shah about data-driven communications.  Topics covered: 02:01 Defining data-driven communicator  02:59 The balance between instincts and data  03:53 Most exciting data-driven advancements  06:39 When does data have the most impact?