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Have We Been Doing Corporate Social Responsibility All Wrong?

Podcast |: Today in Digital Marketing
Publisher |: Tod Maffin
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Social Media
Categories Via RSS |: Business,; Marketing,; News,; Tech News
Publication Date |: Apr 07, 2023
Episode Duration |: 00:18:32

Description
iTunes Summary

We’ve heard the advice before: If you want to reach the younger generation of consumers, make sure you’ve got a story to tell about the good you’re doing in the world.

Corporate social responsibility (known as CSR) has become an integral part of a digital marketing plan.

But have we been doing it wrong all this time?

Dionne Nickerson is an Assistant Professor of Marketing at the Kelly School of Business at Indiana University. Recently, she co-authored a research paper that is one of the first to study the effect of CSR on brand sales, and our host Tod Maffin sat down with her.

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ABOUT THIS PODCAST

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

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We’ve heard the advice before: If you want to reach the younger generation of consumers, make sure you’ve got a story to tell about the good you’re doing in the world. Corporate social responsibility (known as CSR) has become an integral part of a digital marketing plan. But have we been doing it wrong all this time? Our Sponsors: * Get 15% off your next gift at uncommongoods.com/TODAY. Privacy & Opt-Out: https://redcircle.com/privacy

We’ve heard the advice before: If you want to reach the younger generation of consumers, make sure you’ve got a story to tell about the good you’re doing in the world.

Corporate social responsibility (known as CSR) has become an integral part of a digital marketing plan.

But have we been doing it wrong all this time?

🔘 Follow the podcast on social media

🙋🏻‍♂️ Tod's social media and gaming livestream

--------------------------------

If you like Today in Digital Marketing, you'll love Ariyh:

Marketing tactics based on science: 3-min marketing recommendations based on the latest scientific research from top business schools.

✅ Subscribe for $0 here

--------------------------------

✨ GO PREMIUM! ✨

✓ Ad-free episodes

✓ Story links in show notes