Podknife - Harry and David CMO Michelle Farabaugh by Grocery Is Your Business

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Harry and David CMO Michelle Farabaugh

Podcast |: Grocery Is Your Business
Publisher |: MouthMedia Network
Media Type |: audio
Podknife tags |: Business,; Food,; Interview,; Management & Marketing,; Technology
Categories Via RSS |: Arts,; Food,; Society & Culture
Publication Date |: Apr 01, 2019
Episode Duration |: 00:15:39

Michelle Farabaugh is the Chief Marketing Officer of Harry & David, America's premier choice in gourmet food gifting and entertaining for 85 years and part of the 1-800-FLOWERS.COM, Inc. family of brands. Learn how vertical integration, in-house marketing, experiential events, and a focus on emotional connection with consumers can keep a legacy brand thriving.

This interview was recorded on location at eTail West in Palm Springs, CA.

See omnystudio.com/listener for privacy information.

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