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Happy 4/20 To All Brands Who Observe
Publisher |
Adweek
Media Type |
audio
Categories Via RSS |
Business
Marketing
Publication Date |
Apr 17, 2023
Episode Duration |
00:31:36
In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome Terry Stanley, a senior editor at Adweek covering cannabis marketing. Approaching the increasingly widely celebrated cannabis holiday, the team discusses the current state of cannabis marketing, the wide range of consumers from boomers to luxury shoppers and why we’ll see more experiential marketing puff up.

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