Podknife - Happy 4/20 To All Brands Who Observe by Yeah, That's Probably an Ad

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Happy 4/20 To All Brands Who Observe

Podcast |: Yeah, That's Probably an Ad
Publisher |: Adweek
Media Type |: audio
Podknife tags |: Advertising,; Business,; Creativity,; Design,; Interview,; Management & Marketing,; Media,; Technology
Categories Via RSS |: Business,; Marketing
Publication Date |: Apr 17, 2023
Episode Duration |: 00:31:36

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome Terry Stanley, a senior editor at Adweek covering cannabis marketing. Approaching the increasingly widely celebrated cannabis holiday, the team discusses the current state of cannabis marketing, the wide range of consumers from boomers to luxury shoppers and why we’ll see more experiential marketing puff up.

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