Sustainable growth in healthcare organizations relies on building strong foundations through strategic systems and processes. In this episode, Asha Strazzero-Wild, co-founder and Principal at Outpointe, discusses the importance of establishing solid systems and processes, comparing business growth to building a sturdy foundation that can withstand challenges. Outpointe differentiates itself by working hands-on with clients to implement and execute growth strategies, unlike many consultancies that only offer advice. She highlights their approach to pragmatic marketing, which emphasizes strategic product management and market differentiation. Asha also emphasizes that success requires patience and careful planning, as exemplified by the development of their growth readiness outlook tool. Tune in and learn how to get ready, aim, and fire in order to plan carefully before executing in a fast-changing healthcare landscape! Resources: Connect with and follow Asha Strazzero-Wild on LinkedIn. Follow Outpointe on LinkedIn. Visit the Outpointe website.