Podknife - Google 2020 Search Trends - Two Insights by Voice Marketing with Emily Binder

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Google 2020 Search Trends - Two Insights

Podcast |: Voice Marketing with Emily Binder
Publisher |: Emily Binder
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Technology,; Voice
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: Jul 03, 2020
Episode Duration |: 00:02:41

Two of these 2020 Google search trends struck me:

1) Local search on the uptick: Searches with “near me” continue to grow, with a 40% further YoY increase in the last year.

2) We are redefining value. Content people want: We want to shop ethically, have authentic experiences and live consciously. We also want to make better-informed financial decisions and save money – with a growth in searches for everything from “take home pay calculator” to a 100% increase YoY in searches for “promo codes”. Source: Think With Google, 20 Search Trends to Inform Your 2020 Marketing Strategies

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