How can you reach every reader on every platform in a global, distributed reading environment? How can you take a long-term, relaxed attitude to your author career? Mark Leslie Lefebvre talks about self-publishing wide in this interview. In the intro, KDP introduces Kindle Vella, a new serial reading platform, perhaps a response to China Literature's entrance into the US market? [The New Publishing Standard]; Microsoft buys Nuance, which makes Dragon Dictation [TechCrunch]; and Exploring Darkness and Accepting our Animal Nature on my Books and Travel Podcast. Plus, my new theme is Authority Pro by StudioPress; Six Figure Authors on using bonus material to sell more books; BookBub tips on book marketing in 2021; and check out the Adventure Writers Summit (23-25 April); This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Mark Leslie Lefebvre writes horror stories, travel books, and non-fiction for writers. He's a podcaster at Stark Reflections on Writing and Publishing, a professional speaker, and a publishing consultant at Draft2Digital. His latest non-fiction book is Wide for the Win, Strategies to Sell Globally via Multiple Platforms and Forge Your Own Path to Success. You can listen above or your favorite podcast app or read the notes and links below. Here are the highlights and full transcript below. Show Notes * Why is going wide with your books important now? * Where to start if you want to go wide * Understanding the way different stores work * The value in your backlist when you’re selling wide * The strategy behind first-in-series permafree * The ‘relaxed' author — playing the long game when your books are wide You can find Mark Leslie Lefebvre at MarkLeslie.ca and on Twitter @MarkLeslie Transcript of Interview with Mark Leslie Lefebvre Joanna: Mark Leslie Lefebvre writes horror stories, travel books,