Podknife - GE: Beth Comstock by Wisdom From The Top with Guy Raz

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GE: Beth Comstock

Podcast |: Wisdom From The Top with Guy Raz
Publisher |: NPR
Media Type |: audio
Podknife tags |: Business,; Interview,; Management & Marketing,; Personal Journals
Categories Via RSS |: Business,; Careers,; Entrepreneurship,; Management,; Society & Culture,; Technology
Publication Date |: Jan 25, 2023
Episode Duration |: 00:43:16

Beth Comstock is comfortable with change. In college, she wanted to be a doctor, but organic chemistry wasn't her strong suit, so she shifted to journalism. When journalism didn't work out, she started working in publicity. So, when GE bought NBC in 1986 right as Beth was starting her career in advertising, she was ready to adapt again. She worked her way to becoming CMO of GE and then, the company's first female Vice Chair of Business Innovations.

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