The Talking Hedge... your cannabis business podcast

Show notes:

*98% of the Brands You Love Will Collapse 

https://www.youtube.com/watch?v=dAuZw41gt8M&list=WL&index=20&t=2s

#1) overpiced media has created $30+ CAC with a LTV budget of only $19

#2 (social media influencers are underpriced) 

Huge Role: Influencers by nature are creative and distribution media all in the price of one with affirmation, word of mouth and cosigning. They're the great deal of our industry.

#3) suffocate your channels in order to find your key ROIs

#4) brands are wasting 85% -90% on marketing doing old things with old reports

*How to Dominate the Cannabis Industry 

https://www.youtube.com/watch?v=cx2p0ZnkBNA&list=WL&index=6&t=3s

a.) be in cannabis for cannabis

b.) Build Content

c.) stop crying about not being able to advertise on IG/FB just find an alternative

d.) be comfortable working within a highly regulated industry 

*The Future of the Cannabis Industry | Interview With DOPE Magazine 

https://www.youtube.com/watch?v=PtzodN8zSxU&list=WL&index=21&t=0s

#1) the cannabis industry is ahead of every other industry because of its youth an entrepreneurship

#2) the cannabis industry is going to be the teacher of innovation by 2040, influencing how all products are sold

#3) make more content, be less subjective, recognize that your ego is the reason for your perfectionism otherwise you'll become obsolete

#4) focus on podcasting, it's very very real

#5) FUTURE: Cannabis Delivery Methods & Hardware/packaging design 

#6) utilize social media Influencers

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