This week we hear from Tara Lajumoke, Managing Director of FT Strategies, the Financial Times' consulting firm. We discussed how FT Strategies fits into the FT's wider goals, what her role involves as MD, and how they're building a robust playbook for other subscription businesses. We also talk about how publishers' subscription strategies are holding up after the pandemic.

In the news round up, Peter and Esther discuss Spotify's paid podcast tools, Axios' early expansion of its local newsletters into 11 new locations, and why we still care about magazine covers.