Podknife - From Napster to the Ad-Free Social Network by Voice Marketing with Emily Binder

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From Napster to the Ad-Free Social Network

Podcast |: Voice Marketing with Emily Binder
Publisher |: Emily Binder
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Technology,; Voice
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: Jun 04, 2020
Episode Duration |: 00:01:51

In 1999, Napster launched. It was a pioneering peer-to-peer file sharing Internet software that emphasized sharing digital audio files, typically audio songs, encoded in mp3 format. MTV news asked founders Sean Parker and Shawn Fanning: "...You're confident that even though the technology is out there to get music for free, people will pay for it?” Sean Parker said yes, they would. People didn’t believe him. In the near future, people will be willing to pay for a digital content and social experience that is ad-free, secure, and not based on mining user data and programming people through algorithms.

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