Brad Parscale, the digital strategist behind Donald Trump's 2016 campaign, has become an advocate for the use of artificial intelligence (AI) in conservative political campaigns. His company, Campaign Nucleus, is working on utilizing AI-powered tools to assist Trump's 2024 bid, including generating customized emails, analyzing voter sentiment, and identifying persuadable voters. They also plan to amplify the social media posts of "anti-woke" influencers and develop an app to collect absentee ballots. Despite being replaced as campaign manager, Parscale's influence remains through his companies, which have been paid over $2.2 million by the Trump campaign. Both the Trump and Biden campaigns are utilizing AI for various purposes, reflecting its increasing significance in shaping political strategies.