In this episode, Dan Sanchez borrows an other concept from the startup world to uncover why audiences grow. He takes the popular company methodology of "product-first" and goes one step farther and applies the thinking to audience growth.

You'll learn about:

• The pros and cons of being a "product-first" company
• How starting a company with an audience-first mindset works better.
• Practical steps to become more audience focused with your company