Attention: The Audience Growth Podcast

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Attention: The Audience Growth Podcastunavailable

Publisher |: Sweet Fish

Media Type |: audio

Podknife tags |: Business,; Interview,; Management & Marketing

Categories Via RSS |: Business,; Careers,; Entrepreneurship,; Marketing

What if you could be on stage in front of thousands of your ideal buyers every single week?
What would you tell them if you had their undivided attention?
That’s the magic of having an audience.
Without an audience, you have to pay or beg to get in front of somebody else’s.
Because those with the audience have all the leverage.
But what does it actually take to grow an audience?
Let’s figure it out together.

People |: Dan Sanchez (@danchezsays)
Country Of Origin |: USA
Produced In |: Minneapolis, MN
Premiere Date |: 2021-12-08
Frequency |: Weekly
Explicit |: No

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33 Available Episodes (33 Total) / Average duration: 00:22:49

Date Duration Most Reviewed Highest Rated

33 Available Episodes (33 Total)Average duration: 00:22:49

Apr 29, 2022

00:26:18

In this episode, Dan Sanchez talks to Jason Widup who is the VP of Marketing at Metadata.io.

We cover:

- How others define audience

- Jason's definition of audience and community

- The future of audience growth and community building in B2B marketing

Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so that you never miss an episode! If you want this podcast delivered to you via email, you can subscribe here: https://www.theirattention.com/p/subscribe/

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

Apr 26, 2022

00:30:52

In this episode, Dan Sanchez talks to Pete Larkin who is the Senior Director of Marketing at Anglepoint.

- The definition of thought leadership

- His four quadrants of thought leadership

- How thought leadership impacts audience growth

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

Apr 04, 2022

00:27:29

In this episode, Dan Sanchez talks to Sheena Badani who is a Senior Director Of Marketing at Gong.

- Creating a culture of creativity

- Identifying clear owners for ideas

- How they test ideas before fully launching them

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

Mar 28, 2022

00:26:58

In this episode, Dan Sanchez talks to Carey Straetz who is the Head of Demand Generation at Mode Analytics.

They cover:

- The podcast she helped launch at her last company

- The paid media and creative elements they used to promote it

- The proper elements of a marketing plan to execute it

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

Mar 25, 2022

00:18:15

In this episode, Dan Sanchez talks to Micah Zayner, a Senior Marketing Manager at Courier.

They cover:

- How to find the right communities.

- Micah's early mistakes in integrating into those communities.

- The key results he's seen by getting his content accepted.

Mar 14, 2022

00:25:00

In this episode, Dan Sanchez talks to Kathleen Booth who is the VP of Marketing Tradeswell.

- How Kathleen is now approaching audience growth.

- What it means to be audience-focused.

- And the one thing you have to accomplish to build a successful media brand.

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

Mar 11, 2022

00:34:19

In this episode, Dan Sanchez talks to Mark Jung who is the VP of Marketing at Dooly.

- Dooly's MVP model for content

- How he ranks creative content ideas

- And the advice he would give to his past self before building a media empire

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

Mar 10, 2022

00:32:13

In this episode, Dan Sanchez talks to Thomas Igou who is the Head of Content at GetAccept.

They discuss:

- Different definitions of community

- How to engage with Reddit

- The insights people are missing from ignoring channels with anonymous users

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

Mar 09, 2022

00:23:36

In this episode, Dan Sanchez talks to Lori Sullivan who is the VP of Marketing at Fleetio.

- Fleetio's approach to YouTube

- Their content production process

- The results they've seen from the channel so far

Mar 08, 2022

00:30:39

In this episode, Dan Sanchez talks to Chris Stephenson who is the VP of Marketing at MedRisk.

- Three major operational differences between content marketing and what a media company does

- The one major factor between content from a media company and marketing department

- What advice he would give his past self if he had to do it all over again.

The Attention Podcast is brought to you by Sweet Fish, the podcast agency for B2B brands.

Apr 29 | 00:26:18

How B2B Marketers Should Define a Company's "Audience" w/Jason Widup

Apr 26 | 00:30:52

The Power of Thought Leadership in B2B Audience Growth w/Pete Larkin

Apr 04 | 00:27:29

Gong's Process For Shipping Consistent Creative Content w/Sheena Badani

Mar 28 | 00:26:58

What a Podcast Marketing Strategy Should Look Like w/Carey Straetz

Mar 25 | 00:18:15

Step-by-Step Process for Distributing Your Content Into an Existing Community w/Micah Zayner

Mar 14 | 00:25:00

The Difference Between Content Marketing and Building a Media Company w/Kathleen Booth

Mar 11 | 00:34:19

Advice For Managing the Creative Ideas of Your Team w/Mark Jung

Mar 10 | 00:32:13

How to Grow Your Audience by Engaging With Reddit w/Thomas Igou

Mar 09 | 00:23:36

How Fleetio Generated 200+ leads Through YouTube In One Month w/Lori Sullivan

Mar 08 | 00:30:39

From B2B Marketing to Media Company And Back Again w/Chris Stephenson

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