Since he was a grade-schooler, Stu Landesberg dreamed–as odd as it sounds–of starting a sustainable home-products company. When he founded it, in 2012, he called it ePantry, and it didn’t exactly soar. Investors were lukewarm–and customers hard to come by. But with a rebrand and reshaped strategy in 2016, Grove Collaborative started finding lots of eco-minded consumers online and over social media. This year, as the San Francisco-based company turned 10 years old, it was valued at $1.5 billion. In June, it went public with help from a Richard Branson-backed SPAC. Host Christine Lagorio-Chafkin speaks with Landesberg about his journey, from struggling to keep the lights on to running a public company with hundreds of employees–and his promise to the future to be entirely plastic-free by 2025.