Podknife - Eureka 299: Ripa Ripa by Monocle 24: The Entrepreneurs

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Eureka 299: Ripa Ripa

Podcast |: Monocle 24: The Entrepreneurs
Publisher |: Monocle
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Interview,; Personal Journals
Categories Via RSS |: Business,; Careers,; Entrepreneurship,; Technology
Publication Date |: Jun 17, 2022
Episode Duration |: 00:05:20

Launched in 2015, the Italian swimwear brand seeks to capture the elegant spirit of the Italian seaside in the 1960s. Founder Anna Laura Hoefer, an economics graduate from Milan’s Bocconi University, saw an opportunity in the market for elegantly tailored bathing trunks for men after a friend in Italy’s fashion capital had problems finding stylish beach attire that looks good in the water. Today the company continues to draw design inspiration from the Bel Paese as it branches out into summery shirts and trousers.

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