We live in a time where the call for environmental and social governance (ESG) grows louder every day. But is it B.S. or a good business strategy?

Stakeholders, customers, and vendors all want businesses to operate in a more responsible way. It’s also coming from employees. What does this mean for business? And while it may seem like a daunting task, there are many small changes that can be made to start moving in the right direction.

Dora Lutz, author of The Aspirational Business and the creator of the course Business Planning for Social Entrepreneurs at Purdue University, reveals why ESG isn’t only the right thing to do but a good business strategy too. She will explain what ESG is, why it is becoming more important, and how ESG became a $27 trillion business, growing at 20% per year.