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Erika Nardini, CEO, Barstool Sports
Podcast |
Ad Age Ad Lib
Publisher |
Ad Age
Media Type |
audio
Categories Via RSS |
Business News
News
Tech News
Publication Date |
Jan 24, 2019
Episode Duration |
00:40:30

A publisher of podcasts, radio shows and online articles about sports and sports culture, Barstool Sports has a robust commerce and pay-per-view events business to feed its rabidly dedicated fanbase, known as Stoolies. It is, to hear CEO Erika Nardini tell it, the publisher model of the future. All of this despite — or perhaps because of — a habit of courting controversy. The company has repeatedly been taken to task for language and behavior that ranges from juvenile to full-blown misogynistic. Nardini unpacks all of that and more on this episode of Ad Lib.

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