Since being founded in 2011, Cincinnati-based indie label Soul Step has been running a unique business model for musicians who are unable to afford the massive investment of getting their music on vinyl. By Soul Step fronting and recouping all production costs, then splitting profits 50/50 with the artist for a short run of impeccably colored and incredibly limited pressings, everyone from the label to the band to the listener benefits. On today's show, Soul Step owner Melvin Dillon explains the company's ethos, his relationship with the expert record manufacturers at Wax Mage and more about this creative endeavor that's helping musicians express themselves on wax and helping collectors fill their shelves. For label news, their online store and social media, visit soulsteprecords.com.